目前,国内第三方交通管理市场的未来将集中在创造数字体验上, workflow automation, and optimizing customer and carrier focused service performance. Here’s a breakdown of what’s happening in what many call the most dynamic segment in logistics.

In 2019, the U.S. third-party logistics (3PL) market had total gross revenue of $212.8 billion. Of that, the non-asset based domestic transportation management (DTM) segment accounted for $83 billion, or 39% of total 3PL market revenue.

DTM focuses on the management of truckload (TL), less-than-truckload (LTL), 以及代表货物托运人使用汽车运输公司和铁路公司进行基础运输的铁路联运运输. DTM splits into two primary sub-segments: freight brokerage that accounts for 83% of total segment revenues; and managed transportation that accounts for 17%.

Current DTM 3PLs look vastly different from the original “one man with a desk and phone,” manual-process based freight brokerage model of old. 基于人工流程的货运代理演变为DTM及其核心服务——基于信息系统的货运代理,并提供大量增值服务——源于1980年联邦解除对经纪执照的管制,作为解除对汽车承运人管制的一部分.

Today, most DTMs have a transportation management system (TMS) that many have augmented with applications to improve load tendering, carrier onboarding, shipment visibility, freight bill payment and document processing.

Rank

Provider

HQ (City, State/Province)

2019 Gross
Revenue
(US$ Millions)

2019 Net
Revenue
(US$ Millions)

1

C.H. Robinson

Eden Prairie, MN

11,283.7

1,797.4

2

XPO Logistics

Greenwich, CT

3,895.0

876.0

3

Coyote Logistics

Chicago, IL

3,600.0

465.0

4

Total Quality Logistics

Cincinnati, OH

3,394.0

687.0

5

Hub Group

Oak Brook, IL

2,800.0

400.0

6

Echo Global Logistics

Chicago, IL

2,185.0

386.0

7

MODE Transportation

Dallas, TX

2,075.3

285.0

8

Landstar System

Jacksonville, FL

2,052.0

340.0

9

Schneider Logistics

Green Bay, WI

1,794.1

229.0

10

Worldwide Express/Unishippers

Dallas, TX

1,675.0

365.0

11

GlobalTranz Enterprises

Scottsdale, AZ

1,532.0

275.0

12

J.B. Hunt ICS

Lowell, AR

1,348.0

176.6

13

Transplace

Frisco, TX

1,000.0

115.0

14

Nolan Transportation Group

Atlanta, GA

875.0

124.9

15

Universal Logistics Holdings

Warren, MI

745.0

95.0

16

Uber Freight

Chicago, IL

731.0

0.0

17

Redwood Logistics

Chicago, IL

720.0

131.0

18

BNSF Logistics

Flower Mound, TX

613.0

114.0

19

Convoy

Seattle, WA

600.0

0.0

20

Allen Lund

La Canada, CA

595.0

101.0

21

Trinity Logistics

Seaford, DE

579.6

101.5

22

Arrive Logistics

Austin, TX

550.0

69.0

23

FLS Transportation Services

Montreal, QC

500.0

70.0

24

Matson Logistics

Concord, CA

495.0

62.0

25

Werner Logistics

Omaha, NE

489.7

78.2

Digital freight matching evolves

Since our first report on digital freight matching (DFM) in 2016, DFM公司被投资者视为DTM 3PL细分市场的颠覆者.

DFMs primarily include two categories of companies: load boards such as DAT and Truckstop; and digital freight brokers such as Convoy, Loadsmart, Transfix, Uber Freight, and uShip. These companies aim to match shipper demand with carrier capacity via digital—web or mobile-based—platforms, usually in the form of applications.

Key functionality includes:

  • communication via app;
  • track-and-trace;
  • GPS-based alerts for nearby loads;
  • automated pricing;
  • task automation;
  • digital document storage;
  • two-party interaction; and
  • push notifications.

来自数字货运经纪人的日益激烈的竞争为整个行业广泛的数字化铺平了道路. 通过数字货运经纪人和传统的DTM货运经纪人的数字化服务提供的现代功能,为托运人在一个时间,做更多的少已经成为一种需要提供充足的利益.

Digital freight brokers (DFBs) look a lot like their modern DTM freight brokerage brethren, but have focused on automating transactional freight brokerage in three major areas: Pricing; load/carrier matching; and shipment tracking and tracing. Shipper customers can receive upfront pricing for a shipment, and, once the shipment is tendered, DFB的系统会自动将货物与汽车运输船匹配,货物会自动跟踪,直到交货.

Digital freight broker (DFB) core functionality

  • Automated pricing
  • Capacity Management: Digital carrier experiences and automated execution
  • Instant booking experiences
  • Visibility Management: Real-time tracking and exception handling
  • API-based network
  • Communication via web or mobile client
  • Workflow and back office automation
  • Automated detention monitoring and settlement

DFBs are defined by a set of distinct operating characteristics:

Intelligent capacity systems. Digital freight brokerage operations are centered on what we define as “intelligent capacity systems.” At a given moment, millions of information points touch a freight brokerage. Data points such as traffic, weather, historical carrier transactions pricing and performance, third-party capacity markets, and other variables make the task of decision-making complex.

Processing carrier capacity data, making real-time routing decisions, 以及促进数字预订都是用于增强TMS的智能容量系统的功能. 智能容量系统使用人工智能和机器学习来执行交通规划, routing, 承运人选择功能传统上由承运人销售人员管理的买卖方货运经纪模式.

Intelligent versus rule-based systems. 数字货运经纪人是正确的一方,他们倾向于从基于规则的系统转向A.I. and machine learning centric intelligent systems, 有效地计算多个数据流,并不断地学习和匹配在云中的运输能力.

Digital user experiences to improve stickiness. Motor carrier partners and shippers now expect a best-in-class digital user experience. Automated functions such as search, pricing, booking, and payments are becoming expected. Freight broker digital experiences are expected to be on par with consumer digital experiences, and the digital platforms are exploiting this gap.

Straightforward, 用户友好的数字体验有助于建立粘性承运人能力,并在货运经纪人的平台上创造更多流动性, allowing it to transact and execute bookings more easily. 建立流动性的早期适配器将获得回报,其形式是有价值的货运平台和随时可用的承运能力.

Visibility management systems and exception management. bob手机登陆定义的“可见性管理系统”是对核心TMS的进一步系统扩充,它提供来自多个来源的实时跟踪信息. 采用这些系统可以提高实时跟踪的货运比例,这是一个重要的客户成功指标. In a digital freight brokerage environment, it’s expected that shipments will be tracked in real-time, and in-transit exceptions will be highlighted and resolved as they occur.

Connectable digital carrier capacity networks. With key automated workflows such as pricing, carrier capacity management, and load booking, 物流企业可以将其运力网络嵌入到托运人运输管理系统和路线指南中,以获得采购货物的竞争优势.

bob手机登陆预计,在不远的将来,在数字货运代理领域,托运人可以通过TMS和货运代理的智能容量系统之间的接口,无缝地以合同或自动现货价格向dfb发货. The system will then select the optimal carrier based on detailed and data-rich smart carrier profiles, lane history, and multiple other data points; it will then tender the load to a carrier; handle tender acceptance/rejects (re-tendering); and book the load in the freight broker’s TMS.

Using the TMS, an appointment will be scheduled, if needed. 这将触发可见性管理系统启动运输状态更新,直到后端办公室自动将递送信息证明上传至TMS,并触发运费账单支付/承运人结算. Transactional freight brokerage is getting closer to the automation levels seen in managed transportation.

Feedback loops. 对数字体验的关注有助于公司收集更多的运力信息,从而实现更好的货运匹配, more bookings, and carrier capacity information. Each transaction builds upon itself, laying the groundwork for increasingly optimal future transportation planning and execution.

Carrier experiences are key. Positioned around personalized digital user experiences, DFBs are spending time on building straight-forward, user-friendly digital experiences with carriers. 每个DFB都专注于数据收集,以不断推动其承运人经验和货运匹配的改进. In addition, they’ve built out automated document handling and freight bill payment/carrier settlement processes.

Digitalization of freight brokerage is driving distinct advantages for shippers

  • Freight brokers are developing enhanced applications for shippers creating an improved user experience.
  • 预先定价消除了确定货运经纪人按车道或特定运输方式是否具有竞争力的时间.
  • 将货运与承运人进行自动化和数字化匹配,可以增加货运经纪人的可用容量, and in-turn provides shippers with quality carriers to cover loads faster than ever before.
  • 可见性系统监控数据,以帮助提高服务性能,如准时提货和送货, in-transit status updates, and service exception alerts.
  • Back-office automation systems focus on automating the cash-to-cash cycle from shipment tender, document collection, carrier settlement, and invoicing.
  • Images of shipment documents, proof of deliveries, and freight bills are captured and converted into data to populate a TMS without manual data entry.
  • Carrier freight bills are processed more accurately and on-time.
  • Shippers are invoiced once, consistently, and accurately, for shipments and have online visibility to all pertinent shipment documents.

Digitization efforts by 3PLs

Market entrants such as Uber Freight, Convoy, and Transfix have placed a mounting emphasis on “digitalizing” DTM operations. While managed transportation has been highly automated for years through TMS, EDI and other systems interfaces, most freight brokerage operations still have many manual account management, carrier sales/procurement, and back office processes.

The future of the DTM 3PL market segment is now centered on creating digital experiences, workflow automation, and optimizing customer and carrier focused service performance. Freight brokerage is made up of carriers and customers, both who want a mix of the best price, service performance, and user experience.

In the meantime, 随着货运经纪竞争对手采取以自动化操作和通过数字平台改善客户/承运人体验为中心的策略,发展和数字化的压力增加.

全球前50家DTM货运代理商中,约有一半正在积极行动,建立数字货运代理平台. These freight brokers are responding by either building technologies in-house, buying from third-party software vendors, or a mixture of both.

However, of the freight brokers we analyze, very few have developed and implemented a long-term strategy to achieve full digital transformation.

 

Photo credit: Supply Chain Management Review, original article posted here: http://www.scmr.com/article/improving_3pl_management_digital_transformation

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